![]() Roku's survey further revealed that half the households said that they have been watching more free ad-supported TV since the COVID-19 shutdown. Cord cutters are often financially motivated as cable, and other services can run up to $100 or more per month. ![]() This surprising statistic comes from a recent study done by Roku, Inc. A third of those who watch TV don't subscribe to cable, satellite, or a telco. One in three TV households has cut the cord and no longer have a traditional pay-TV subscription.
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